People ask me all the time what I am up to, I'm sure that they only ask me because they honestly are interested in what I am doing. I just can't help think that they are asking me because they think I'm lazy. Well anyway, here it is. My new ad and billboard with Mr. Trevor Ariza of The Lakers. It was a pretty crazy thing to throw together so fast after their championship victory. I really have to give it up to the crew over at LRG for pulling it all together.
My buddy Chris Josol has been a long time advocate of what I've been doing for the last few years. He's been telling me about the brand he works with, Ludwig for a while. Recently he invited me out to see what he and the Ludwig crew had going on over at thier launch event over at Fred Segal Santa Monica, anyway I felt that I was due for a brief break and finally left my cave. I really dug the garments that they had a pretty funny store installation. I saw alot of old friends lurking about, and some pretty sweet kid sized 
nike cortez's, kinda made me wanna go home and make myself a little cholo. One thing I totally forgot, was there was a basketball game that evening, and from that I learned two things, one what a hipster sports bar would look like, and two, its still not cool to make Kobe Bryant jokes in public... Especially in L.A.
With the Lakers win last night, and all the Laker mania going on around it I was reminded of this ad I shot recently with Trevor Ariza one of the stars of last night's game. I did this for as part of the LRG 10 year anniversary campaign and I heard that they also used some of the images from this shoot for part of an LRG and Dillards promotion that I found this video for.