My buddy Chris Josol has been a long time advocate of what I've been doing for the last few years. He's been telling me about the brand he works with, Ludwig for a while. Recently he invited me out to see what he and the Ludwig crew had going on over at thier launch event over at Fred Segal Santa Monica, anyway I felt that I was due for a brief break and finally left my cave. I really dug the garments that they had a pretty funny store installation. I saw alot of old friends lurking about, and some pretty sweet kid sized nike cortez's, kinda made me wanna go home and make myself a little cholo. One thing I totally forgot, was there was a basketball game that evening, and from that I learned two things, one what a hipster sports bar would look like, and two, its still not cool to make Kobe Bryant jokes in public... Especially in L.A.